Your customers
are already
playing.
Hive gets you
in the game.
We find where your customers already live inside gaming and take you to them — small at first, measured always — until gaming isn't an experiment line. It's a pillar of your media plan.
Our core
OFFERINGS.
Three ways in — the journey below shows when each one plays.
Click any offering to open its card — the numbers, the proof, and the work itself.
+ Native Playables
Native Playables
Your ad, turned into a game. We transform your video creative into playable mini-ads matched to the mobile game each player is already in—so instead of interrupting the fun, your brand keeps it going.
95%+
Completion rate30%+
Play rate — not viewed, played4%+
Click-through rateUp to 13×
Return on ad spend at roughly half the cost of CTV+ Custom Playables
Custom Playables
A micro-game designed from scratch around your brand. Your audience doesn't watch your product—they play with it, through bespoke game mechanics built by game-studio talent and placed in premium, brand-safe mobile titles. Where native playables scale your existing creative, custom playables create an experience that's yours alone.
74–81%
interaction rate92%+
video completion rateUp to 3.4%
click-through rate+ Contextual Ads
Contextual Ads
The skip-button problem, solved: instead of interrupting the content, your brand becomes part of it. We integrate brands into entertainment audiences choose — creator content, livestreams, social, and live events — crafted by people who've lived online culture for fifteen years, so you show up as a native, never an outsider.
Why gaming?
Your buyers
already moved.
Gaming now holds more consumer attention than TV and streaming combined — while the money still chases the channels they left.
$59.4BN chases the 8%. $1.5BN backs the 37%. That imbalance is the opportunity: the brands that move first reach the 37% at a fraction of the price. That's why now.
Hive gets
brands
into gaming.
We're endemic gaming experts with a specialty in media that moves the needle.
The right places and the right moments in gaming are different for every brand — so Hive reads where yours fits, builds your package around it, and executes your strategy at scale. Strategy, buying power, and proof in one relationship.
$20M+
structured partnerships built between Fortune 500 brands and gaming
2024
Brand of the Year, won with Progressive — Tempest Awards, "Media That Moves the Needle"
How we partner
WE FIND YOUR CUSTOMERS
INSIDE GAMING.
Your audience located and counted,
before a dollar moves.
We compose your package — custom, from the whole market.
One buy from the whole market,
built around your goals.
We prove it by delivering above-market media value.
We get your dollars safe in gaming —
with better engagement, CPM, and CTR than anywhere else.
Your brand's
journey
into gaming.
You've seen why gaming. This is the path we walk you down — deliberate, measured, and guided at every step: discover where your audience plays inside mobile gaming, reinforce while it compounds, make the space your own, then expand into the rest of gaming on your own evidence. You always know where you are, what it's proving, and what comes next.
NATIVE PLAYABLES
The journey opens with a question only real play can answer: where does your audience live inside mobile gaming? Your ad runs as a playable across a spread of games — built in so naturally it reads as part of the game — and whichever placement wins, wins for a reason.
Your audience located — before bigger dollars move.
Your Ad in Match 3
Your Ad’s Endcard
Now we know where they are — so we double down where the evidence says you're winning, still inside mobile gaming. Your video meets the player as the way back into the game — watched in exchange for something they want. Not an interruption they escape, a trade they choose. Chosen, completed, unskippable by design — and you pay on completion.
REWARDED VIDEO
completion, every campaign this year — industry target: ~85%
97%+
“BEATS THE DOORS OFF STANDARD COMMERCIAL INVENTORY”
Your Ad as the Reward — a real Hive campaign, live for CLR
CUSTOM PLAYABLES
Audience located, presence reinforced — now the space is worth owning. This is your brand's own game: your world, your tone, your message, made playable — authored from scratch, with the call to action built in, and placed exactly where the journey has already proved your audience lives.
THE FORK IN THE PATH
This step is yours to take or skip — we bring custom in when your evidence says it's the right move. And premium and mobile-first brands can start here: your own game generates the same audience data as the discovery step, so discovery and ownership run as one move.
Your Brand as the Game — real Hive builds, in the wild.
Between every step, every unit reports. We read what your audience did and compose your next move from evidence — that's how the journey compounds, and why you're never guessing.
CONTEXTUAL ADS · STREAMING & INFLUENCER
Everything so far lives inside mobile gaming. This is the jump: audience proven, not presumed, your media moves into the wider world of gaming — live streams, creators, influencer. Contextual ads carry the evidence across. Your brand enters a stream at the moments that are already yours — a goal, a halftime, the chat naming your category — retargeting the audience you've located, right where they watch. And the streamer can be assigned to speak to your product at exactly those moments.
From here the path branches — each next move chosen because your data earned it. No leap of faith required.
Your Ad in the Live Stream — this is what you’re buying.
see where
your
customers
already
play.
Bring your goals and your current media mix. We’ll bring the terrain — and leave you with the first cut of your audience map, which step you take next.